Consider branding your thoughts and ideas. Give them a unique name that people will connect with your message and provide them with ways to share that connection through media.
Here's an example, let's say you develop websites. You could classify your services as a 'web development'. Congratulations, that's simple, elegant and clearly explains what you do. Bad news, it puts you in competition with every other web developer out there. Now try this, say your service is called something funky like 'minking' (marketing linking). When people ask you, you can tell them you offer minking, it's like web development, but.... now you can explain why your brand of web development is better than anyone else out there.
Suddenly 'minking' has a life of its own. It can be hashtagged for social media, when your customers talk about it with their friends they're forced to reiterate whatever spin you put on the service and now you're in a league of your own. Paired with a strong message of differentiation and shareable media, you'll be rocking and rolling.
Get clever. Have fun!
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