Wednesday, August 10, 2016

How Do I Disrupt my Industry, Like Uber Did?


Wow, congratulations! If you're reading this blog, you've probably thought further ahead than 99% of your competitors. You may be the type of person who has a thirst for adventure or someone looking to make their mark in the world.

So many industries have been upended by the changes of technology. Uber broke the taxi service, AirBnB competes with the hotel industry, Expedia wiped out travel agencies around the world. Truth is, if it exists today, it probably will look very different 100 years from now.

If you have a clear vision of what that disruption would look like, act on it now! No, don't spend 100K on a new application today, but start mapping it out- what will it look like?

Even if you're a billionaire, you'll need partners to help you disrupt an industry. Connect with technology specialists to get clear on the technical needs. Meet with end users to see what their true needs are (like AirBnB you don't need a hotel to have a place to stay). Try something new to break free of your existing paradigm.

If there's already competition- how well are they doing? A competitor doesn't mean you can't enter the market, Microsoft and Apple are constantly looking for the nearest competitors for products so they don't lose ground.

If you don't have a clear vision, do all the things above too! People mistake "lean startup" for "half-baked-idea" and jump into projects without clarity. It's ok not to get all the steps right, but unless you can clearly picture the end user experience, you'll be an ineffective leader.

Start with the end in mind!

No comments:

Post a Comment