The premise of Brian's book and speech is the need to "Grow With Change"- although he didn't use my words, he had his own.
In Brian's words, personal technology (Facebook, Amazon, Google) all set a precedent for the technology we use in our business world.
Today our attention spans are so short most people didn't click this post, fewer have made it this far into reading it.
In summary (because that's what we all want), do what Steve Jobs said- spend a ridiculous amount of time making things simple. To do that you'll have to grow!
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